↗ Article Link

(I have also included the entire article at the bottom of this page)

🧭 Context

This article spotlights Carsten Steenberg, a Dutch dealership owner who brought Dragonfly Catamarans to the U.S. market.

Dragonfly is a game-changing yacht brand—sleek, foldable trimarans that defy industry expectations. The goal was to tell Carsten’s story in a way that captured both his personal journey and the brand’s quiet revolution.

📝 My Role

I pitched, researched, and wrote the full piece, including:

• Conducting a recorded, hour-long interview
• Writing the full article draft
• Revising with Carsten’s direct feedback
• Publishing on YachtWay News

My goal was to create a piece that felt like sitting down with Carsten in person, complete with rich imagery and personal detail.

✍️ What I Created

• A narrative-driven, interview-based feature (1100 words)

• Subtle brand storytelling for Dragonfly Catamarans

• Conversational, intimate tone tailored for YachtWay News

• Supplemented with personal touches (e.g. a photo of Carsten’s office view)