🧭 Context

The yacht sales industry is notoriously behind in digital tools—especially when it comes to contracts. YachtWay set out to modernize this by building EasySign, a listing and sales agreement tool directly into their platform.

The goal: to streamline complex workflows into a cohesive, intuitive experience for brokers and sellers.

📝 My Role

I was brought in to give EasySign its name, voice, and content—from onboarding to error states. Working asynchronously from Figma files, I refined placeholder copy and created a consistent, human-centered tone throughout the tool.

✍️ What I Created

• Product name: EasySign — designed to be accessible, friendly, and intuitive
• Onboarding tour: A warm, step-by-step walkthrough to introduce users to the tool
• Form copy: Clear labels and descriptions for listing/sales agreements
• Microcopy: Tooltips, toast messages, modal buttons, and notifications
• Email copy: Confirmation emails for completed contracts and user actions

🔧 Process

Since I didn’t have access to formal research or user interviews, I focused on:

• Writing for clarity and calm—especially in legal contexts
• Prioritizing progressive disclosure to avoid overwhelming users
• Making sure every message answered: “What’s happening?” and “What should I do next?”

I also advocated for in-app guidance wherever I sensed friction or uncertainty.

📈 Outcomes

The product launched with consistent UX copy across touchpoints, and internal feedback pointed to increased contract speed and ease. The clarity and warmth of the experience were well-received.

💭 What I’d Do Differently

I’d shorten the onboarding copy to be more action-oriented and explore opportunities for testing—like content validation or usability feedback. This project reminded me how much I value iteration and collaboration, especially in complex flows.